



In most cases, the marginal cost curve represents the short-term supply curve.
With rising marginal costs, profit is maximized at P=GK, i.e. the company
chooses the produced quantity q for the given market price P in such a way that
the marginal costs GK exactly match the price. Like this, profit is maximized. If
the quantity were larger, the marginal costs - the costs of these additional units -
would be higher than the price, and the additional units would generate losses. If
the quantity were smaller, the marginal costs - the savings for units not produced
- would be below the price, and the possible profit would not be made. If the price
is higher than the total average cost TDK, this difference per unit is the
profit. The marginal cost curve GK always intersects the average variable
cost curve VDK and the average total cost curve TDK at their minimum
points.
Proof:
Total costs K(q)
Marginal costs GK=K′(q)
Average total cost curve
TDK=K(q)q
Thus TDK′=dK(q)qdq=K′(q)q−K(q)q2
is valid due to the quotient rule
At the minimum TDK′=0
applies and therefore K′(q)q−K(q)=0
or K′(q)=K(q)q. In other words,
at the minimum TDK,
GK=TDK
applies.
The calculation is similar for the average variable cost curve VDK instead of the
average total cost curve TDK, since the difference is a constant.
VDK=K(q)−Kfixq
VDK′=dK(q)−Kfixqdq=K′(q)q−(K(q)−Kfix)q2
K′(q)=K(q)−Kfixq